

Referral Reliance To Consistent $100k Months With AI
You already know how to run your business. This workshop shows you why the marketing still isn't working—and what to do instead.
Commit 75 minutes.
You built something real.
Not a side hustle. Not a "passion project." A business that employs people, serves clients, and generates real revenue. You've done that for years—some of you for decades—without needing anyone to hold your hand.
You know your craft. Your clients get results. Your reputation, among those who've worked with you, is solid.
And yet.
Revenue still fluctuates month to month. The pipeline fills, then empties, then fills again. Good quarters get followed by anxious ones. You've had months where you turned away work, and months where you wondered if the phone would ever ring.
You've built the business. You just haven't figured out how to control the flow of clients into it.
That's not a skill problem. It's not a work ethic problem. It's a structural problem—and it's costing you more than money.
It's costing you sleep. It's costing you the ability to plan more than 90 days ahead. It's costing you the freedom you started this business to create in the first place.
Here's what you've probably already tried:
You hired an agency that promised 30 leads a month. They delivered names and phone numbers. Most of them weren't qualified. Some weren't even in your service area. The retainer kept getting paid anyway.
You tried running your own ads. You watched YouTube tutorials. You boosted posts. You got likes from people who would never buy anything.
You invested in a new website. It looks better than the old one. Traffic didn't change. Neither did revenue.
You bought a course on content marketing. You posted consistently for three months. You got followers. You didn't get clients.
You paid a consultant to audit your funnel. They gave you a 47-page PDF full of recommendations. You implemented some of them. Results were inconclusive.
You signed up for a CRM. You customized the fields. You built the pipelines. Six months later, half your team still tracks leads in spreadsheets.
You tried cold outreach. LinkedIn messages. Email sequences. A few replies. Fewer calls. Almost no closes.
Each time, there was initial hope. Each time, there was partial progress. Each time, you ended up back where you started—relying on referrals, hoping the phone rings, wondering what everyone else seems to know that you don't.
The tools weren't broken. The tactics weren't wrong. Something else was missing.
At this point, you've probably concluded one of three things:
"I just need to find the right agency."
"I need to learn this myself and stop outsourcing."
"Maybe marketing just doesn't work for my industry."
None of these are true.
The agencies aren't incompetent. They're just incentivized around the wrong metric. They get paid for leads, not revenue. A lead that never converts is still a lead they can report.
Learning it yourself isn't the answer either. You're not a marketing professional. Your zone of genius is your craft. Time spent becoming mediocre at marketing is time not spent becoming excellent at what you actually do.
And marketing absolutely works in your industry. Your competitors are proof of that. Some of them—probably less skilled than you—seem to have a steady flow of clients while you're still grinding.
The problem isn't the tactics you chose. The problem isn't the people you hired. The problem isn't your industry.
The problem is structural.
You've been operating under a model that was designed for a different era. The agency model. The vendor model. The "hire someone to do the marketing thing" model.
Here's how that model works: You identify a problem (not enough leads). You hire someone who specializes in a mechanism (Facebook ads, SEO, content). They execute that mechanism. They report activity. They invoice you. What happens after the lead comes in? Not their department.
This creates a fundamental misalignment. The agency is optimizing for their deliverable. You're trying to optimize for revenue. Those are not the same thing.
And it gets worse.
Because they're specialists, they push you toward their mechanism—whether or not it's the right one for your situation. The Facebook ads agency recommends Facebook ads. The SEO firm recommends SEO. No one stops to ask whether the real problem is your sales process, your follow-up speed, your positioning, or your offer.
The result: You keep pouring water into a bucket with holes. More leads don't help when leads aren't converting. Better ads don't help when your messaging sounds like every competitor in your space. Faster response times don't help when what you're responding with doesn't create urgency.
You don't have a lead generation problem. You have a leadership problem.
Not your leadership. The absence of marketing leadership inside your business.
You have no one at your level to think strategically about customer acquisition. Your team executes but cannot strategize. Your accountant understands numbers but not funnels. Your operations manager keeps things running but can't diagnose why last month's campaign underperformed.
You've been trying to solve an executive-level problem with vendor-level solutions.
This is fixable.
Not with another agency. Not with another course. Not with another tool you'll stop using in four months.
It's fixable with the right structure—and you can learn what that structure looks like in 75 minutes.
Commit 75 minutes.
What this workshop actually does
This is not a tactics workshop. You don't need more tactics. You need clarity on which tactics matter for your situation, in what sequence, and why.
Here's what you'll walk away with:
The diagnostic framework for identifying which "hole in your bucket" is actually costing you the most revenue right now (it's usually not what you think)
Why the agency model is structurally incapable of solving your problem—and what replaces it
The hierarchy of marketing investments: which ones create leverage, which ones create dependency, and which ones are pure waste at your stage
How AI is changing the economics of marketing execution—and why businesses that adopt it now will have a permanent structural advantage over those who wait
The difference between mechanism-first thinking (what most agencies sell) and diagnosis-first thinking (what actually works)
A framework for evaluating any marketing opportunity, hire, or investment so you stop making expensive mistakes
The specific sequence of priorities for a service business at $25K–$100K/month that wants to reach $150K+ without adding proportional complexity

Limited Slots Available
This workshop is designed for three types of business owners
See which one you recognize:
Here’s what all three have in common:
You're not starting from zero. You have a proven offer. You have clients who value what you do. You have revenue. You just don't have control over how that revenue grows.
That's what this workshop addresses.
Commit 75 minutes.
Consider two approaches to reaching $150K/month

Approach A: The Grind
Keep doing what you're doing. Take every referral. Chase every lead manually. Personally oversee every marketing experiment. Hope the next agency is better than the last three. Add more hours to compensate for unreliable systems.
Revenue grows 10–15% per year if you're lucky—and you pay for it with your time.
Approach B: The System
Install marketing leadership inside your business. Diagnose before prescribing. Fix the highest-leverage problem first. Use AI to multiply execution capacity. Build systems that compound instead of reset.
Revenue grows 30–50% per year with less personal involvement—because the system is doing the work, not just you.
The math is simple. One path trades time for incremental growth. The other builds something that scales without you.
The difference isn't intelligence. It isn't work ethic. It's structure.

Here's What You'll get when you register
Why marketing hasn't worked—the structural reasons. We'll walk through the three false solutions most businesses pursue and why each one fails. You'll see exactly where the model breaks.
What replaces the broken model. The hierarchy of marketing investments. How to evaluate what's worth your attention and what isn't. The role of AI in execution. How the economics have changed.
How to apply this to your specific situation. The sequence of priorities for service businesses at your revenue level. How to avoid the mistakes that cost the most time and money. What to do next.

100+ Founders Joined
What You'll Walk Away With
By the end of this workshop, you will have:
A clear diagnosis of which structural problem is limiting your growth
Criteria for identifying whether a marketing approach is mechanism-first or diagnosis-first
Clarity on what "marketing leadership" actually means and why vendors can't provide it
A framework for evaluating any marketing investment, hire, or partnership
A prioritized sequence of what to focus on at your revenue stage
An understanding of how AI changes the execution economics
A decision-making filter that prevents expensive mistakes
Commit 75 minutes.
You have a proven offer that clients value and refer others to
You employ between 5–20 people (or operate at that capacity level)
You've tried at least one marketing agency, consultant, or significant DIY effort in the past two years
You're tired of inconsistent results and want to understand why
You're willing to invest 75 minutes to learn something that could change how you think about growth
You make or heavily influence marketing decisions for your company
You're open to the possibility that the problem isn't tactics—it's structure
This Is NOT For You If:
You're looking for a quick fix or "one weird trick" to generate leads overnight
You want someone to tell you exactly which Facebook ad to run
You're not willing to consider that your current approach might be fundamentally flawed
You're happy with your current growth trajectory and have no desire to change it
You're in startup mode with less than $20K/month in revenue
You're looking for a vendor to just "handle marketing" so you don't have to think about it
There's no judgment here. This workshop is designed for a specific situation. If that's not yours, your time is better spent elsewhere.
Why we're doing this

A few years ago, I was exactly where you might be now.
Running a service business. Decent revenue. Good clients. Zero control over where the next one would come from.
I did what everyone does. I hired agencies. Plural. I paid consultants. I bought courses. I implemented tools. I did the work.
Some of it helped. Most of it didn't. And I couldn't figure out why.
What I eventually realized: I was asking vendors to solve an executive problem. I was looking for someone to "do the marketing"—when what I actually needed was someone to think about marketing at the level I think about everything else in my business.
That person didn't exist. So I became that person—first for my own company, then for others.
Along the way, AI changed the equation. Tasks that used to require a team of five could be done by one person with the right tools. Execution bottlenecks disappeared. The constraint shifted from "how do I get this done" to "what should I actually be doing."
That's what I teach now. Not tactics. Structure. Not more activity. The right activity.
An HVAC company I worked with went from $80K/month to $250K/month in 18 months. An accounting firm went from $20K/month to over $80K/month. A local service business generated 6 million views in 60 days.
Different industries. Different tactics. Same structure underneath.
Commit 75 minutes.
Here's What Happens Next
After the workshop, you'll have two options:
You'll have a complete framework. You'll know what to focus on. You'll understand the principles.
Many people take this path and see meaningful results just from the clarity.
If you want help implementing—diagnosis, strategy, AI-enhanced execution—we can talk about what that looks like.
No pressure during the workshop. No aggressive pitch. Just an option if it's relevant.
Either way, you'll leave with something you didn't have before:
A structure for thinking about marketing that doesn't depend on hoping the next vendor is better than the last.

Reserve Your Spot Now
This isn't a passive webinar where you can check email in another tab. It's a working session. Come prepared to think.
Registration closes when we hit 100 people or 24 hours before the workshop (whichever comes first)
If you've read this far, you're probably wondering whether this will be different from the other workshops, webinars, and trainings you've attended.
Here's what I can promise: I won't waste your time with generic advice you could find in any marketing blog. I won't spend 60 minutes on a pitch and 15 minutes on content. I won't tell you that one tactic will solve all your problems.
I will show you why what you've been doing hasn't worked—and what actually does. The same structure that's helped service businesses across industries break through plateaus and build predictable growth.
You'll leave with clarity. That's the commitment.
What you do with that clarity is up to you.






